TECHNOLOGY 
The dangers of formaldehyde
Formaldehyde is present in 100% of homes, often in high concentrations.
It is in fact emitted by numerous sources present in the home:
building and decoration materials, tobacco smoke, scented candles, chipboard (furniture, wooden flooring),
cleaning products, DIY products (paint, adhesives, varnish), insulation materials, cosmetics.
It is a colourless gas that is a volatile organic compound.
Formaldehyde is an irritant to the eyes, nose and throat that can aggravate symptoms and increase the risk of the appearance of allergies and asthma.
The World Health Organisation has also recently declared it a carcinogen to humans.
It is in fact emitted by numerous sources present in the home:
building and decoration materials, tobacco smoke, scented candles, chipboard (furniture, wooden flooring),
cleaning products, DIY products (paint, adhesives, varnish), insulation materials, cosmetics.
It is a colourless gas that is a volatile organic compound.
Formaldehyde is an irritant to the eyes, nose and throat that can aggravate symptoms and increase the risk of the appearance of allergies and asthma.
The World Health Organisation has also recently declared it a carcinogen to humans.
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Numerous sources
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Present in 100% of homes
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Often in high
concentrations -
Extremely dangerous
to health
The Rowenta® solution
PRE-FILTER
Dust, fur, hair
ACTIVE CARBON FILTER
Bad smells, VOC, cigarette smoke
HEPA FILTER
Mold, dust mites, pollen
NANOCAPTUR™ FILTER - Exclusive and patented
Permanently destroys formaldehyde* from:
Technology resulting from 10 years of research in the CEA CNRS shared laboratory
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NANOCAPTUR™, PATENTED TECHNOLOGY
Ultimate effectiveness
NanoCaptur™ permanently destroys formaldehyde*
while other technologies may reject up to 100% of formaldehyde after the filter becomes saturated
while other technologies may reject up to 100% of formaldehyde after the filter becomes saturated
sustainable performance
The NanoCaptur™ filter lasts up to 12 times longer* than leading competitors' principal formaldehyde filtration technologies
Visible saturation of the filter
The filter gradually changes color, from light yellow to dark brown, according to the level of saturation.
PERMANENTLY DESTROYS FORMALDEHYDE
While classic filtration technologies only trap
the formaldehyde, and may reject up to 100% of it after the filter becomes saturated,
NanoCaptur™ technology captures and permanently destroys formaldehyde*.
the formaldehyde, and may reject up to 100% of it after the filter becomes saturated,
NanoCaptur™ technology captures and permanently destroys formaldehyde*.
It exclusively reacts with a probe molecule contained in the granules.
This chemical reaction leads to the total destruction of the formaldehyde and forms
a new, neutral molecule, which remains trapped in the granules.
This chemical reaction leads to the total destruction of the formaldehyde and forms
a new, neutral molecule, which remains trapped in the granules.
Visible saturation of the filter
As such, the more formaldehyde is destroyed,
the more the granules darken from light yellow to dark brown.
the more the granules darken from light yellow to dark brown.
*Tested against the main competitors'
filtration technologies in an external laboratory, November 2014
filtration technologies in an external laboratory, November 2014